MLB.com success: 3 A’s (Akamai, Adobe, Adaptive)
Kevin Towes, Adobe’s product manager for Flash Media Server blogged about NBC’s Mad Money host Jim Cramer interviewing MLB Advance Technology CEO Bob Bowman about MLB.com. Around the 5:30 mark, Bob expresses how they were able to achieve this. A nice watch:
Kevin Towes writes: “MLB.com gets over 2.6 billion visits per year, they publish over 6000 streams per year and have attracted over 350,000 subscribers this year. Bob comments his strategy is the “3-A’s” Akamai, Adobe and Adaptive (bitrate) – you can fast-forward to 5:30 to see his comments. During the interview he also discloses 100 million page views to MLB.com every day (inclusive of both online and wireless). They use MLB.com to sell merchandise tickets and more.”



